Tag: positive reinforcement

Recycling Made Fun with VW’s Bottle Bank Arcade

Volkswagen’s Bottle Bank Arcade, part of it’s Fun Theory campaign, makes recycling glass fun! This is from a couple of years ago, but it’s a great illustration of Volkswagen’s point that people will change their behavior when it’s fun to do so, or when there are even the simplest of rewards. The Bottle Bank Arcade turns recycling glass into a fun game. Lots of smiles, and less trash. Win-win!

The Bottle Bank Recycling Arcade kiosk is part of The Fun Theory campaign by Volkswagen to raise awareness about health, safety and environmental issues painlessly. In another Fun Theory project, they wired a trash bin, “the world’s deepest bin,” so that it sounds as if your trash is falling a great distance whenever you throw something away. Check out the campaigns for yourself!